About
The Story Behind
the Systems
I've spent 13+ years helping organizations grow, but not by focusing on campaigns. I've always been fascinated by why some organizations take off while others stall. Why do some teams move effortlessly while others get stuck? Why does one customer click buy while another disappears forever?
Those questions have taken me through nonprofits, agencies, ecommerce, and global media -- and just about every marketing channel you can imagine.
Today I'm Global Head of Marketing at Rhapsody Media, where I spend my days connecting strategy, technology, creative, and operations into systems that actually move.
I also build AI agents on the side. Not because I want to be an engineer -- but because I believe you can't lead a transformation you don't understand from the inside. So I built Effie, Holly, and Jo to find out what agentic AI actually feels like when it runs in real conditions. That experience changed how I think about adoption, change management, and what it takes to make AI work for real teams.
I'm based in the Seattle area, relocating from Alexandria, VA. I'm looking for my next role at the intersection of marketing leadership and AI transformation.